As your company develops new products and services it becomes important for your sales team to effectively cross-sell and upsell existing customers. Unfortunately, too many reps don’t understand the difference between a new business sale vs an existing customer sale and they apply the same process to each situation.
The impact of the of reaching out directly to the CEO if you are a frustrated consumer of Comcast works brilliantly. This approach works in almost every consumer complaint scenario. In fact, I used it while I was building my new website on Squarespace.